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Black Belt Recruiting — A New Way to Think About Recruiting

October 20, 2008 10:40 PM

In Black Belt Recruiting Mike Dillard shares a new way to think about network marketing sponsoring. Dillard's recruiting techniques are as much about the psychology of leadership and human group dynamics as anything else. And he should know, Dillard has positioned himself as an expert in the network marketing business. Positioning is an important factor throughout Black Belt Recruiting.

Black Belt Recruiting is an approach to generating leads through attraction. This can be achieved by using what Dillard calls "Demonstrations of Higher Value" (DOHV). Dillard's puts it like this, "If you do not demonstrate that your value is equal to or greater than your prospect's, they will not join you. Period.

Dillard provides several examples of "Common Demonstrations of Higher Value You Want to Express."

Black Belt Recruiting shows several scenarios of DOHV, and Dillard's evaluation of each. It's obvious that Mike Dillard is making the following point: Leaders give instructions and communicate what to do next. They take charge and make one thing clear — You must follow the hoops which have been set in place to demonstrate you're serious and not wasting time.

This is important because in Black Belt Recruiting, Dillard reveals that he personally would process around 40 prospects a day using the DOHV approach. Therefore, time spent is important.

Mike Dillard digresses slightly to address time saving methods intended for those network marketers earning 10K per month or more.

Effective Follow Up With Black Belt Recruiting

Dillard confirms, "The fortune is in the follow-up."

He then plugs his entire marketing system, which can be purchased in his MLM Traffic Formula product. The point he makes is that everyone's first goal is to set up an attraction marketing system that can automatically funnel 20-40 people per day.

Dillard describes two types of follow up: Active and Passive.

Passive Follow-Up involves the leverage of time. It's goal is to build rapport, respect and a relationship with your prospects — all with an email autoresponder.

The approach with passive follow-up is to market to prospects, thus allowing the prospect to sell themselves on your products or business opportunity. Never try to convince and always avoid high pressure techniques. If the prospect is unable to see the value in the product or business, they're not a good fit for your network marketing team.

Every email should position You as a leader and someone who is knowledgeable. It should provide value, and teach your prospect something. It should be useful. Mike Dillard provides examples of these types of emails.

Active Follow-Up involves personal calls you have with prospects who have voluntarily shown an interest in becoming a customer or distributor.

Black Belt Recruiting And Making More Money From Leads

Mike Dillard points out one remarkable fact. According to him, 95%-99% of your leads will not join your network marketing business or buy your products.

In order to NOT leave that much money on the table, Dillard provides all prospects three opportunities to spend money.

Becoming a distributor and buying the MLM product.
Recommending an affiliate product that pays a commission. Dillard's example is Perry Marshall's ebook on Google Adwords.
Offering another informational commission producing product of your choice. For obvious reasons, Dillard chooses Magnetic Sponsoring.

This is called monetization, and it is a way to make money even if your prospect doesn't join your business opportunity.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.

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Contents at a Glance

Black Belt Recruiting A New Way to Think About Recruiting
Black Belt Recruiting by Mike Dillard Review
Black Belt Recruiting Is a Network Marketing Team Sport

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Black Belt Recruiting by Mike Dillard Review
- by Eric Walker

October 18, 2008 10:27 PM

Black Belt Recruiting by Mike Dillard and MarkWieser is essentially two products or courses in one package. Black Belt Recruiting centers around prospecting and recruiting on the telephone. In many ways, it picks up where Mike Dillard's hugely successful Magnetic Sponsoring left off.

If Magnetic Sponsoring was all about creating attraction, and building a funded sponsoring system, Black Belt Recruiting offers A to Z on what to do, and how to approach your leads on the telephone.

Included with Black Belt Recruiting are six audio CDs that are candid conversations betweeen Dillard and Wieser as well as a 40 page supplemental document that contains Dillard's and Wieser's personal sponsoring methods and opinions.

The Black Belt Recruiting Audio Series

The six audio CDs are a call series that build on one after another. It is suggested you listen to these in order the first time you are listening to them.

In the Black Belt Recruiting call series, you will meet with Mark Wieser, Dillard's original sponsoring mentor, and the person Mike Dillard credits for the commencement of his success, after years of failure.

You will get to understand both Mike Dillard's and Mark Wieser's background as network marketers, as well as their approach with leads on the telephone. It's important to note that both Dillard and Wieser suggest there is no one right way to prospect and recruit on the phone, and in some cases, their approach is different. This difference can be scene in the supplemental document.

The following is a summary of what each Black Belt Recruiting CD covers:

Disc One — Posture and the overall way you handle yourself and the prospect. Much detail is given to the handling of difficult prospects.

Disc Two — Power of personal belief in the prospecting and sponsoring process, as it is a direct result of gaining attraction, and being scene as someone who is desirable to work with.

Disc Three — All the nuts and bolts of the sponsoring process and common objections and answers to those objections. The importance of having an overall understanding of what you're doing and where you're going is discussed.

Disc Four — The "agenda process" versus having a script to read, and why having an agenda is a more favorable and attractive approach. Also included are Wieser's thoughts on the presentation process of products and the opportunity, as well as the different tools used.

Disc Five — How to take advantage of different prospect personalities and how to use it to your advantage.

Disc Six — Closing prospects, or as Wieser likes to call it, "collecting decisions." This is the disc that brings everything full circle, and moves into the application process, where you gather more information. Further discussion is included on the handling of common rejections.

The Black Belt Recruiting Written Supplement

The Black Belt Recruiting written supplement can be divided into three distinct sections. Section one illustrates Mike Dillard's personal approach and understanding of prospecting and recruiting. He demonstrates his understanding about sponsoring without hard selling, and how to create attraction by using Demonstrations of Higher Value (DOHV).

He also uses several scenarios that articulate DOHV and Demonstrations of Lower Value (DOLV). The juxtaposition makes a good point for using the latter.

As was the case with Magnetic Sponsoring, Dillard's knowledge of the psychology of leadership and human group dynamics is on full display.

All in all, Black Belt Recruiting is thorough in its coverage of the many different aspects of prospecting and recruiting. It demonstrates several qualities network marketers should possess when looking for the right kind of people for their network marketing business.

Click to learn about the affiliate marketing aspect of Black Belt Recruiting.

To get the help you need to grow your business, step-by-step Internet Network Marketing Training.

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Eric Walker has been a public school teacher and youth athletic coach for nearly ten years. He now leverages his ability to communicate and convey information to teach others for Internet Network Marketing training and coaching. He will work with his clients to use attraction marketing and the Internet to generate leads for network marketers, and home and small business owners.

Contents at a Glance

Black Belt Recruiting A New Way to Think About Recruiting
Black Belt Recruiting by Mike Dillard Review
Black Belt Recruiting Is a Network Marketing Team Sport
Black Belt Recruiting: Learn About Timing and Follow Up

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Black Belt Recruiting Is a Network Marketing Team Sport

Octobert 18, 2008 11:24 PM

As network marketing distributors look to become better recruiters, one area of focus is to figure out what is it that they need to do in the recruiting process.

In the recent Black Belt Recruiting course by Mike Dillard and Mark Wieser, we discover that recruiting is more than just the individual doing the recruiting. In fact, particularly if you are just getting started, recruiting in many ways is a team sport.

How is recruiting a team sport when you are the one doing the recruiting?

This is actually one of the reasons why distributors struggle to successfully build a network marketing business. Many distributors fail to leverage the power of using their network marketing team or upline to help them build their business.

Why would you want to use your network marketing team or upline during the recruiting process?

There are several reasons for this. If you are brand new, there are many weaknesses that you may have that can be eliminated by working with a team. In addition, when you use your team in the recruiting process you also teach your team to do the same, which gives them the same benefits that you get and increases the speed in which you are able to build.

One way to use the team in the recruiting process is to take advantage of the company and team sales tools and aids in the recruiting process. Many distributors make the mistake of trying to sell and explain the concepts of their specific opportunity themselves. This is a big mistake.

Trying to explain the network marketing business opportunity yourself creates additional unnecessary work. There is no need to try to explain the specific details of your business opportunity when you have tools that can do in many cases a better and more effective job than you can. In addition, if you are new, there is a good chance that you simply cannot do an effective job at explaining the business opportunity because you don't know enough yet.

Black Belt Recruiters Take Advantage of 3-Way Calls

Using your network marketing team in the recruiting process also can be done by taking advantage of a concept called 3-way calls. Wieser talks about this concept extensively in the course. A 3-way call is when you introduce the prospect to another distributor in your organization usually someone more successful than you are. This expert is the one that answers questions for your prospect and assists you in the recruiting process.

As you continue to build your business through recruiting there are a number of questions and challenges that you will come across. For example, suppose you get a question or challenge from a prospect that you have no idea how to handle it? By calling one of your team members, you can get the answer to those difficult questions and challenges from someone who has had success and has been through those challenges.

Black Belt Recruiting is truly a team sport if you want to be an effective recruiter. The bottom line is it's up to you to be a good team player.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.

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Black Belt Recruiting: Learn About Timing and Follow Up

Black Belt Recruiting by Mike Dillard is an industry specific system. It works extremely well for internet network marketing. It wouldn't work well selling newspapers on a street corner. But the two share common characteristics. Both are sales, both involve people, and both are direct marketing.

Mike Dillard brings up a common thread when he talks about timing in his follow up techniques. In Black Belt Recruiting, Dillard says that prospects "will buy when they are ready, not you". That's just as true in any sales situation. Timing is key.

But when you're selling news papers on a street corner, you've got one shot to get the timing right. Miss it and you're lost. That's true in any face to face sales situation. Network marketing with Black Belt Recruiting on the other hand gives you some powerful tools to handle the people timing issue.

If you've ever done face to face sales, you know how nice it would be if you could get a second chance at some network marketing prospects. Maybe you'd do things a little differently, or better yet, maybe you'd let them lead themselves a bit more. Kind of stand back and let the situation play out before your eyes. Black Belt Recruiting has a system that does just that.

Let the Black Belt Recruiting System Drive the Sales

Black Belt Recruiting handles sales timing by following prospects in two modes.

Mode one is passive follow up, mode two is active follow up. The system lets the prospects lead themselves through the buying process so you don't have to.

It's self driven sales.

It's like buying yourself a newspaper box and putting it on the corner instead of you standing there shouting, "EXTRA EXTRA". The customer puts a quarter in the box and gets a paper. After lunch you stop by and collect the quarters.

The Follow Up System

Buying a follow up system like the one Black Belt Recruiting uses does not need to be an extravagant or expensive thing.

Basically, mode one is a series of drips that get loaded into a prospect's email. It's an email drip. Once you've gotten your prospect's email from your capture page, you send him out your pink spoon and follow up offers after that.

If the prospect is interested, they'll take the next step and get into mode two of follow up.

This is where it goes active. Someone actually talks to someone else on the phone. Here's a place where Mike Dillard's Black Belt System may differ from the network marketing system you build. Mike Dillard has staff that does initial follow ups; you may have to do your own.

Black Belt Recruiting has handled most prospect timing for you. After the follow ups are done you should be left with a highly qualified, ready to work with you and your network marketing business prospect. It's a nice system because you've had multiple shots at the same prospect, but were personally involved in only a few. You've let email copy and websites be your salesman.

Sounds a lot better than shouting out headlines on the street corner, doesn't it?

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.

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