Black Belt Recruiting by Mike Dillard Review
- by Eric Walker
October 18, 2008 10:27 PM
Black Belt Recruiting by Mike Dillard and MarkWieser is essentially two products or courses in one package. Black Belt Recruiting centers around prospecting and recruiting on the telephone. In many ways, it picks up where Mike Dillard's hugely successful Magnetic Sponsoring left off.
If Magnetic Sponsoring was all about creating attraction, and building a funded sponsoring system, Black Belt Recruiting offers A to Z on what to do, and how to approach your leads on the telephone. Included with Black Belt Recruiting are six audio CDs that are candid conversations betweeen Dillard and Wieser as well as a 40 page supplemental document that contains Dillard's and Wieser's personal sponsoring methods and opinions.
The Black Belt Recruiting Audio Series
The six audio CDs are a call series that build on one after another. It is suggested you listen to these in order the first time you are listening to them.
In the Black Belt Recruiting call series, you will meet with Mark Wieser, Dillard's original sponsoring mentor, and the person Mike Dillard credits for the commencement of his success, after years of failure.
You will get to understand both Mike Dillard's and Mark Wieser's background as network marketers, as well as their approach with leads on the telephone. It's important to note that both Dillard and Wieser suggest there is no one right way to prospect and recruit on the phone, and in some cases, their approach is different. This difference can be scene in the supplemental document.
The following is a summary of what each Black Belt Recruiting CD covers:
Disc One — Posture and the overall way you handle yourself and the prospect. Much detail is given to the handling of difficult prospects.
Disc Two — Power of personal belief in the prospecting and sponsoring process, as it is a direct result of gaining attraction, and being scene as someone who is desirable to work with.
Disc Three — All the nuts and bolts of the sponsoring process and common objections and answers to those objections. The importance of having an overall understanding of what you're doing and where you're going is discussed.
Disc Four — The "agenda process" versus having a script to read, and why having an agenda is a more favorable and attractive approach. Also included are Wieser's thoughts on the presentation process of products and the opportunity, as well as the different tools used.
Disc Five — How to take advantage of different prospect personalities and how to use it to your advantage.
Disc Six — Closing prospects, or as Wieser likes to call it, "collecting decisions." This is the disc that brings everything full circle, and moves into the application process, where you gather more information. Further discussion is included on the handling of common rejections.
The Black Belt Recruiting Written Supplement
The Black Belt Recruiting written supplement can be divided into three distinct sections. Section one illustrates Mike Dillard's personal approach and understanding of prospecting and recruiting. He demonstrates his understanding about sponsoring without hard selling, and how to create attraction by using Demonstrations of Higher Value (DOHV).
He also uses several scenarios that articulate DOHV and Demonstrations of Lower Value (DOLV). The juxtaposition makes a good point for using the latter.
As was the case with Magnetic Sponsoring, Dillard's knowledge of the psychology of leadership and human group dynamics is on full display.
All in all, Black Belt Recruiting is thorough in its coverage of the many different aspects of prospecting and recruiting. It demonstrates several qualities network marketers should possess when looking for the right kind of people for their network marketing business.
Click to learn about the affiliate marketing aspect of Black Belt Recruiting.
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