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Black Belt Recruiting — A New Way to Think About Recruiting

October 20, 2008 10:40 PM
In Black Belt Recruiting Mike Dillard shares a new way to think about network marketing sponsoring.  Dillard's recruiting techniques are as much about the psychology of leadership and human group dynamics as anything else.  And he should know, Dillard has positioned himself as an expert in the network marketing business. Positioning is an important factor throughout Black Belt Recruiting.


Black Belt Recruiting is an approach to generating leads through attraction.  This can be achieved by using what Dillard calls "Demonstrations of Higher Value" (DOHV). Dillard's puts it like this, "If you do not demonstrate that your value is equal to or greater than your prospect's, they will not join you. Period.


Dillard provides several examples of "Common Demonstrations of Higher Value You Want to Express."


Black Belt Recruiting shows several scenarios of DOHV, and Dillard's evaluation of each. It's obvious that  Mike Dillard is making the following point: Leaders give instructions and communicate what to do next. They take charge and make one thing clear — You must follow the hoops which have been set in place to demonstrate you're serious and not wasting time.


This is important because in Black Belt Recruiting, Dillard reveals that he personally would process around 40 prospects a day using the DOHV approach.  Therefore, time spent is important.


Mike Dillard digresses slightly to address time saving methods intended for those network marketers earning 10K per month or more.


Effective Follow Up With Black Belt Recruiting


Dillard confirms, "The fortune is in the follow-up."

He then plugs his entire marketing system, which can be purchased in his MLM Traffic Formula product. The point he makes is that everyone's first goal is to set up an attraction marketing system that can automatically funnel 20-40 people per day.


Dillard describes two types of follow up: Active and Passive.


Passive Follow-Up involves the leverage of time. It's goal is to build rapport, respect and a relationship with your prospects — all with an email autoresponder.

The approach with passive follow-up is to market to prospects, thus allowing the prospect to sell themselves on your products or business opportunity. Never try to convince and always avoid high pressure techniques. If the prospect is unable to see the value in the product or business, they're not a good fit for your network marketing team.


Every email should position You as a leader and someone who is knowledgeable. It should provide value, and teach your prospect something. It should be useful. Mike Dillard provides examples of these types of emails.


Active Follow-Up involves personal calls you have with prospects who have voluntarily shown an interest in becoming a customer or distributor.


Black Belt Recruiting And Making More Money From Leads


Mike Dillard points out one remarkable fact. According to him, 95%-99% of your leads will not join your network marketing business or buy your products.


In order to NOT leave that much money on the table, Dillard provides all prospects three opportunities to spend money.



  1. Becoming a distributor and buying the MLM product.
  2. Recommending an affiliate product that pays a commission. Dillard's example is Perry Marshall's ebook on Google Adwords.
  3. Offering another informational commission producing product of your choice. For obvious reasons, Dillard chooses Magnetic Sponsoring.


This is called monetization, and it is a way to make money even if your prospect doesn't join your business opportunity.


To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.

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Contents at a Glance
  1. Black Belt Recruiting A New Way to Think About Recruiting
  2. Black Belt Recruiting by Mike Dillard Review
  3. Black Belt Recruiting Is a Network Marketing Team Sport
Find Related Topics
Marketing Online | Lead Generation | Email Marketing | Leads with Web 2.0 | Affiliate MLM | Funded Proposal | | Magnetic Sponsoring | Renegade | 7 Lies |Traffic Formula | Building on a Budget | Ann Sieg | Mike Dillard


Black Belt Recruiting by Mike Dillard Review
- by Eric Walker
October 18, 2008 10:27 PM
Black Belt Recruiting by Mike Dillard and MarkWieser is essentially two products or courses in one package. Black Belt Recruiting centers around prospecting and recruiting on the telephone. In many ways, it picks up where Mike Dillard's hugely successful Magnetic Sponsoring left off.

If Magnetic Sponsoring was all about creating attraction, and building a funded sponsoring system, Black Belt Recruiting offers A to Z on what to do, and how to approach your leads on the telephone.

Included with Black Belt Recruiting are six audio CDs that are candid conversations betweeen Dillard and Wieser as well as a 40 page supplemental document that contains Dillard's and Wieser's personal sponsoring methods and opinions.

The Black Belt Recruiting Audio Series

The six audio CDs are a call series that build on one after another. It is suggested you listen to these in order the first time you are listening to them.

In the Black Belt Recruiting call series, you will meet with Mark Wieser, Dillard's original sponsoring mentor, and the person Mike Dillard credits for the commencement of his success, after years of failure.

You will get to understand both Mike Dillard's and Mark Wieser's background as network marketers, as well as their approach with leads on the telephone. It's important to note that both Dillard and Wieser suggest there is no one right way to prospect and recruit on the phone, and in some cases, their approach is different. This difference can be scene in the supplemental document.

The following is a summary of what each Black Belt Recruiting CD covers:

Disc One — Posture and the overall way you handle yourself and the prospect. Much detail is given to the handling of difficult prospects.

Disc Two — Power of personal belief in the prospecting and sponsoring process, as it is a direct result of gaining attraction, and being scene as someone who is desirable to work with.

Disc Three — All the nuts and bolts of the sponsoring process and common objections and answers to those objections. The importance of having an overall understanding of what you're doing and where you're going is discussed.

Disc Four — The "agenda process" versus having a script to read, and why having an agenda is a more favorable and attractive approach. Also included are Wieser's thoughts on the presentation process of products and the opportunity, as well as the different tools used.

Disc Five — How to take advantage of different prospect personalities and how to use it to your advantage.

Disc Six — Closing prospects, or as Wieser likes to call it, "collecting decisions." This is the disc that brings everything full circle, and moves into the application process, where you gather more information. Further discussion is included on the handling of common rejections.

The Black Belt Recruiting Written Supplement

The Black Belt Recruiting written supplement can be divided into three distinct sections. Section one illustrates Mike Dillard's personal approach and understanding of prospecting and recruiting. He demonstrates his understanding about sponsoring without hard selling, and how to create attraction by using Demonstrations of Higher Value (DOHV).

He also uses several scenarios that articulate DOHV and Demonstrations of Lower Value (DOLV). The juxtaposition makes a good point for using the latter.

As was the case with Magnetic Sponsoring, Dillard's knowledge of the psychology of leadership and human group dynamics is on full display.

All in all, Black Belt Recruiting is thorough in its coverage of the many different aspects of prospecting and recruiting. It demonstrates several qualities network marketers should possess when looking for the right kind of people for their network marketing business.

Click to learn about the affiliate marketing aspect of Black Belt Recruiting.

To get the help you need to grow your business, step-by-step Internet Network Marketing Training.
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Eric Walker Eric Walker has been a public school teacher and youth athletic coach for nearly ten years. He now leverages his ability to communicate and convey information to teach others for Internet Network Marketing training and coaching. He will work with his clients to use attraction marketing and the Internet to generate leads for network marketers, and home and small business owners.


Contents at a Glance
  1. Black Belt Recruiting A New Way to Think About Recruiting
  2. Black Belt Recruiting by Mike Dillard Review
  3. Black Belt Recruiting Is a Network Marketing Team Sport
Find Related Topics
Marketing Online | Lead Generation | Email Marketing | Leads with Web 2.0 | Affiliate MLM | Funded Proposal | | Magnetic Sponsoring | Renegade | 7 Lies |Traffic Formula | Building on a Budget | Ann Sieg | Mike Dillard

Black Belt Recruiting Is a Network Marketing Team Sport
Octobert 18, 2008 11:24 PM
As network marketing distributors look to become better recruiters, one area of focus is to figure out what is it that they need to do in the recruiting process. 
 
In the recent Black Belt Recruiting course by Mike Dillard and Mark Wieser, we discover that recruiting is more than just the individual doing the recruiting.  In fact, particularly if you are just getting started, recruiting in many ways is a team sport.
 
How is recruiting a team sport when you are the one doing the recruiting? 
 
This is actually one of the reasons why distributors struggle to successfully build a network marketing business.  Many distributors fail to leverage the power of using their network marketing team or upline to help them build their business. 
 
Why would you want to use your network marketing team or upline during the recruiting process? 
 
There are several reasons for this.  If you are brand new, there are many weaknesses that you may have that can be eliminated by working with a team.  In addition, when you use your team in the recruiting process you also teach your team to do the same, which gives them the same benefits that you get and increases the speed in which you are able to build.
 
One way to use the team in the recruiting process is to take advantage of the company and team sales tools and aids in the recruiting process.  Many distributors make the mistake of trying to sell and explain the concepts of their specific opportunity themselves.  This is a big mistake.
 
Trying to explain the network marketing business opportunity yourself creates additional unnecessary work.  There is no need to try to explain the specific details of your business opportunity when you have tools that can do in many cases a better and more effective job than you can.  In addition, if you are new, there is a good chance that you simply cannot do an effective job at explaining the business opportunity because you don't know enough yet.
 
Black Belt Recruiters Take Advantage of 3-Way Calls
 
Using your network marketing team in the recruiting process also can be done by taking advantage of a concept called 3-way calls.  Wieser talks about this concept extensively in the course.  A 3-way call is when you introduce the prospect to another distributor in your organization usually someone more successful than you are.  This expert is the one that answers questions for your prospect and assists you in the recruiting process.
 
As you continue to build your business through recruiting there are a number of questions and challenges that you will come across.  For example, suppose you get a question or challenge from a prospect that you have no idea how to handle it?  By calling one of your team members, you can get the answer to those difficult questions and challenges from someone who has had success and has been through those challenges.
 
Black Belt Recruiting is truly a team sport if you want to be an effective recruiter.  The bottom line is it's up to you to be a good team player.
 
To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.
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Contents at a Glance
  1. Black Belt Recruiting A New Way to Think About Recruiting
  2. Black Belt Recruiting by Mike Dillard Review
  3. Black Belt Recruiting Is a Network Marketing Team Sport
Find Related Topics
Marketing Online | Lead Generation | Email Marketing | Leads with Web 2.0 | Affiliate MLM | Funded Proposal | | Magnetic Sponsoring | Renegade | 7 Lies |Traffic Formula | Building on a Budget | Ann Sieg | Mike Dillard


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