How to Generate Local Network Marketing Leads Online
December 14, 2008
3:09 PM
For a long time one of the major disadvantages to marketing
online was the inability to generate local network marketing leads.
There are tremendous advantages to building a local team but because of the
international scope and reach of websites, there was really no way to segment
traffic and visitors by area.
However, with the advent of social networking web sites and the ability to do
online advertising by region, there are now a number of strategies that you can
use to generate local network marketing leads online.
With these strategies you can build a local team without having to rely on
traditional network marketing
techniques like the three foot rule and attending local events.
Social Networking Sites
One way you can generate local network marketing leads is to use
social networking sites like Myspace and
Facebook.
On these web sites you can tap into large communities of users many of whom are
in your local market.
Myspace has one of the most powerful resources to do this. There is a zip code
search feature that you can use to find all Myspace users within a certain
number of miles of your zip code.
While Facebook doesn't have zip code searching features, you can search Facebook
by city name.
For instance, if you are looking to recruit prospects who live in a certain town
or near a certain major city you can by typing the name of the city in the
Facebook search engine. Facebook will then return the profiles of people who
live in that city or town.
Advertise on a Pay Per Click Search Engine
Another method for generating online local network marketing leads is
advertising on pay per click (aka PPC) search engines. This allows you to
generate targeted traffic consisting of people who are looking for what you have
to offer.
Most pay per click search engines have a regional feature where you can have
your ad only appear for searchers who live in specific countries or regions.
Craigslist
A third online way to generate local network marketing leads is to use
Craigslist. Craigslist is an online classified ad website where people search
for a wide variety of products and services to buy.
With Craigslist, you can create ads that appear in certain cities or regions to
attract local prospects for your network marketing business. As long as you
make modifications or use different ads, you can promote your business in a
number of different areas.
With the internet, there are now a number of different ways you can identify and
attract local network marketing leads to evaluate your
business opportunity.
The key to success in this area is to test different strategies and approaches
and see which ones work best for you.
Generally speaking you aren't going to be able to master each and every area
because there are only a certain number of hours in a day. Therefore pick one
area that interests you, focus on that one area and then once you feel you have
maximized it, expand to another area.
Lead Generation: Should You Generate Your Own Leads or Buy Leads?
August 13, 2008 2:43 PM
Lead generation and the best way to go about generating leads is at the center of
a common debate between distributors in the network marketing industry.
Buying leads vs. Generating Your Own Leads
Some distributors believe that the best way to build a business is to
generate their own leads. Other distributors believe that the best way to
build the business is to buy leads.
Distributors who don't have an
opinion often wonder to themselves "who is right on this issue and what is
the best way to get leads?"
The truth of the matter is both sides can
be right assuming they have created massive success with the help of their chosen method.
In the network marketing industry,
"massive success" is defined as earning a six-figure or greater income that is paid by the
distributor's primary network marketing opportunity. These are the leaders that have created
true success in the industry.
Successful Network Marketers Are Not the Ones
Debating Lead Generation Methods
The problem with this debate is that much
of the debating is being done by distributors who haven't created this level of success as of yet.
In fact, many of the distributors participating in this debate haven't even figured out how to create a
profitable network marketing business. They spend more money than they make every month, yet
vigorously debate that a certain method of lead generation is better than the other.
The fact of the matter is it really doesn't matter whether you generate your own leads,
buy them or do both if whatever you do allows you to generate a six-figure passive income from your
network marketing business.
A six-figure passive income indicates that you have not only been successful in earning income
but you have helped others in your organization to earn income as well.
Quality Leads
or Quantity of Leads
When you generate your own lead, the lead tends to be of a
significantly higher quality than a lead that is purchased.
It is rare that a lead that
was personally generated by you claims to have never responded to a request for information about
working from home.
With purchased leads, however, you will find that many of the leads you
call will claim to have never requested information.
It takes a significant amount of time to
generate your own leads, especially when you are first starting out in the process. You could literally
spend hours on lead generation only to find that you generated few leads or even none at all.
When you purchase leads, you have no worries about generating enough leads. Whatever amount of
leads you purchased, you will receive those leads.
Promoting You as a Brand or a
Generic Business Opportunity
Generating your own leads also allows you to personalize
your approach. It is significantly easier to market you and your brand, meaning what you uniquely offer
to the organization.
People are attracted to you, not necessarily your
network marketing company
and your product. By generating your own leads, you give yourself the ability to capitalize on the process
of marketing you.
Purchased leads are marketed by a generic offer for a business opportunity
that can apply to as many opportunities as possible. This allows the lead company to resell the lead to multiple
distributors to maximize profits.
Business Skills Necessary to Generate Leads or Buying Leads
Purchasing your own leads requires you to learn significantly less skills to be successful as generating your own leads.
When you purchase your own leads, the only skill you need to master is how to effectively turn that lead into a client or
new distributor in your organization.
Creating your own leads requires you to not only learn sales skills, but
alsolead generation, copywriting,
conversions and other skills necessary for creating leads.
As you can see there are benefits and disadvantages to
both approaches.
The key is for you to find the approach that works best for you and that you feel most comfortable
with.
I have used both approaches and have found generating my own leads to be more effective for me and my
organization in building our network marketing business.
Network Marketing Leads Generation: Old School vs. New School
July 19, 2008 3:09 PM
At the heart of building a successful network marketing business is the ability
to master network marketing leads generation.
If you take a look at all of
the network marketing distributors that are struggling in the industry, the large
majority of them struggle because they simply don't have enough prospects to talk to.
Not having leads in network marketing is like a retail store owner not having inventory for
his or her store.
You either have to address it immediately or you go out of business.
Regardless of which method you prefer to use when it comes down to leads generation for your
network marketing business, there are two prevailing philosophies of generating leads.
You can use "old school" prospecting techniques or you can use "new
school" prospecting techniques.
So What Are "Old School" Network
Marketing Prospecting Techniques?
July 7, 2008 9:00 AM
These are prospecting methods that are based
on the traditional way network marketing was built.
Traditional network marketing is based
on the philosophy that if you want to be successful you have to go out and bring the business in yourself.
What are some examples of these prospecting strategies?
The most common example is
making a list of your warm market.
The warm market consists of everyone you know.
Once this list is made you then let everyone you know about what you do.
Most will not be interested.
Some will become customers.
A minority will become customers and also participate in the business.
Another example is referred to as the "three foot rule."
This comes from the philosophy of "everyone is a prospect for your business."
With this method of prospecting, you come up with creative ways to meet new people and bring up
your business in hopes that you find someone who has a level of interest.
Old school prospecting techniques are actually the most commonly used and taught in
network marketing today.
The vast majority of distributors in the network marketing industry
generate leads in this fashion.
Now there's certainly nothing wrong with this approach
if it is working for you.
There are some people with massive networks of friends and acquaintances
that effectively work the warm market for a long time.
There are others who are fantastic at meeting
new people on a daily basis and creating interest in the network marketing product or business opportunity.
Unfortunately, I have found that there are a lot of distributors who are NOT having success with these methods
and are tired and frustrated with not having success.
If that is you, perhaps you may want to consider
some "new school" network marketing leads generation methods.
What Are "New School" Network Marketing Leads
Generation Strategies?
August 1, 2008 10:02 AM
"New School" leads generation strategies are strategies that seek to get the
prospect to come to you instead of you coming to the prospect.
For example, one new school
approach to prospecting is to use pay per click and search engine marketing.
There are prospects out on the internet that are already looking for information
about the network marketing industry, your company's product or even your particular
company's network marketing opportunity.
You can pay to advertise on the search
engines or develop strategies to appear in the search engine results for free to attract these
prospects to do business with you.
Another new school approach is to use a
"funded proposal" strategy.
With this technique instead of advertising
and promoting your product or opportunity, you instead promote a solution to a problem in the form of
an information product.
The information product acts as a pre-qualifier and revenue generator
to help you make cash while you build your organization and your residuals.
Whether you use old school lead generation strategies or new school methods to your
network marketing prospect, the most important element to your success if to have enough
qualified prospects to talk to.
If you are constantly talking to prospects that have
an interest in what you do on a regular basis you are going to make money.
If you're not talking to prospects at all or all of your prospects have no interest
in what you do, you are not going to make money.
The 4 Types Of Network Marketing Leads You Can Generate
August 6, 2008 4:35 PM
It really doesn't matter what type of product you offer, what type of
compensation plan your company offers or anything else that distinguishes your network
marketing company from the others out there.
If you want to be successful in
network marketing, you have to generate leads for your business.
The first step to successful leads generation is to decide what type of
leads you are going to generate for your network marketing business.
This doesn't refer to the marketing method you will use.
Some distributors use warm market and three foot rule marketing.
Others use leads purchases or social networking strategies.
These are marketing methods, not types of leads to prospect.
There are four types of network marketing leads you can generate for your network marketing business.
It is important that you understand the difference between the four and the best approach for each type of lead.
Otherwise it is very likely that the prospect will NOT do business with you.
So what are the four types
of network marketing leads that you can generate?
They are as follows:
1. Product leads
2. Company specific opportunity leads
3. Home business & general opportunity leads
4. Existing network marketers
Each of these 4 types of leads is very different and you have to know exactly how to handle and work with
each group so that you create successful results instead of wasting your time, resources and money.
How To Work With Company Specific Opportunity Leads?
July 6, 2008 8:18 PM
Company specific opportunity leads are individuals who have an interest in the specific company that you are with.
Typically they have been exposed to the network marketing company before, but for whatever reason they are now interested
in getting involved in the opportunity.
They may have lost contact with the person that initially exposed them or
may not even want to work with that person.
The best way to handle this type of lead is to show the person why
you and your support team is the best approach to your specific network marketing company.
You cannot distinguish yourself from other distributors in your company by focusing on the product or opportunity.
It is by focusing on your uniqueness and the uniqueness of your upline support team that will allow you to get prospects
to make the decision to come on board with you.
How To Work With Business And General Opportunity Leads?
July 27, 2008 6:38 PM
Home business & general opportunity leads are people who requested information about working from home in general or
starting a home based business.
These leads are typically the least qualified because of the way they are generated as
well they aren't looking for your product or network marketing company specifically.
The best way to handle this
type of lead is to have some type of pre-qualification process in your marketing system.
Many of these prospects have
various levels of interest.
Some are just curious and really have very little interest in making a commitment.
Others are more serious.
Having some type of pre-qualification process like requiring them to go to a web site,
having someone else make initial calls for you or even requiring them to purchase something first helps you identify and
sort the serious prospects from the curious prospects.
This way you spend most of your phone time with
people who are serious.
Existing network marketers are people who either are currently building a network marketing business right now
or were previously involved in a network marketing opportunity.
They make good prospects for your business
because they have already invested time, energy and money in network marketing.
Although these leads are great
prospects for your network marketing business, they are also the leads that are most commonly prospected incorrectly.
The chances of you recruiting a network marketer by leading with your product or opportunity are slim to none especially
if they are already involved with another network marketing company.
The best approach with network marketers is to
take a consultative approach where you direct the prospect to tools and resources to help him or her build their network
marketing business.
This will establish you as an expert and a leader and naturally some of these people will reach
out to you about your opportunity.
Recruit Network Marketers Into Your
Business
December 16, 2008 3:09 PM
Network marketers make great distributors to recruit into your
business. However the biggest challenge is that most network marketing
distributors simply don't have the slightest clue how to
recruit network marketers into their
business.
Most distributors play the "my opportunity is better than your opportunity
game." In most cases this strategy will result in complete failure.
Even if your opportunity really is better, the person you are trying to recruit
is not likely to agree. This is why it is generally a waste of time to try
and convince a network marketer that your opportunity is better.
Network Marketers Must Offer Value to Other Network Marketers
The best way to recruit network marketers is to offer them value. Find a
way to provide the network marketer with tools and resources that will help him
or her build their primary business. Build a relationship with the
distributor and keep in touch with him or her over a period of time.
There are two benefits to recruiting network marketers using this
approach.
You offer resources that pay an
affiliate commission, you can make money
simply by offering these resources to network marketing distributors.
By providing value first you open up the opportunity to attract network
marketers into your organization.
Understand that it will take time to recruit the best network marketers into
your team. Many of the best network marketers are satisfied with their
existing business opportunity and they are not open to taking a look at your
opportunity. However, if you build up a relationship with that
distributor, as time goes on things can change. The distributor may decide
they are no longer happy and are looking for a change.
Recruiting Network Marketers Can Be Profitable Even If They Weren't
Successful Distributors in Their Previous Opportunity
For starters, most network marketing distributors learn that they need to invest
in themselves and their businesses. Many of them already know the basics
of building an organization. In many cases they simply need the right
business opportunity and your opportunity
could be it.
There are many distributors who never made more than a couple of thousand
dollars a month in previous opportunities who went on to build multiple six,
even seven figure incomes in a new opportunity. How would you like to have
recruited one of those distributors into your network marketing organization?
What would that have meant to your income?
Even if you don't recruit the next superstar, a distributor with network
marketing experience can still add value to your organization. Even if
they only market a few products a month, that's consistent production that you
can rely on to help you advance to the next level in your compensation plan.
A distributor with experience in the network marketing industry stands a better
chance at being productive faster than someone with no experience.
Therefore if you want to recruit network marketers don't make the
amateur mistakes that most distributors make. The majority of
network marketers aren't going to be interested in your business opportunity
initially. However, if you are able to build a relationship with them and
add value to their lives and businesses you just might find that at some point
in the future timing is right and they become interested in your opportunity.
Network Marketing Leads Generation for Under $100 a month?
August 4, 2008 7:26 PM
Are you strapped for cash as you look to build your network marketing business?
Unfortunately this is a scenario that is all too common.
Prior to recent times if you didn't have a
significant marketing budget, there were only two ways you could generate leads for your network marketing business.
They were the warm market and the three foot rule.
Fortunately, we now live in an age of advanced technology where
it is easier than ever to set up lead generation strategies for your network marketing business for under $100 a month.
These methods all involve the Internet, which is the great equalizer for marketing for businesses of all types including
network marketing distributorships.
Here are 5 network marketing lead generation strategies you can implement in your business.
Each method cost anywhere from $0 to $100 a month.
#1 - Article Marketing As a Network Marketing Leads Generation Strategy:
July 19, 2008 6:48 PM
Article marketing is a strategy in which you write articles and post them on various web sites online.
Your articles are typically found by people searching for information related to your article topic.
At the bottom of your article you provide a link to your web site.
You can either write the articles
yourself or you can have someone else write them for you.
While you can certainly pay someone to write
articles for you, there is a good chance that $100 a month won't get you a lot of articles for your marketing strategies.
Therefore you need to be prepared to do a trade of services.
For example, if you know how to do web design, you can offer
to do web design for an article writer in exchange for articles.
#3 - Viral Marketing As a Network Marketing Leads Generating Strategy
July 6, 2008 8:58 PM
Viral Marketing is a strategy in which you create content and share it over the internet with others.
They in turn pass your content along to others and so on.
Ideally if your content is good enough it will experience a viral affect where people will continue to pass
your content around.
This results in free exposure for you.
Some examples of viral marketing include creating videos and sharing
them using online video sharing web sites such as youtube.com and video.google.com.
You can create audio files and share them using
podcasting web sites such as apple Itunes.
You can also create ebooks and reports in text format and give them away for free or sell them.
#5 - Discussion Groups & Forums As a Network Marketing Leads Generation Strategy
August 5, 2008 5:03 PM
There are a variety of discussion boards dedicated to a variety of different topics and interests.
Many of these discussion boards are great ways
to prospect for your business.
You can find discussion forums about network marketing itself.
You can also focus on discussion forums for other
topics that tend to draw people who potentially have an interest in network marketing.
Some examples of good discussion groups to investigate include
personal & self development groups, financial groups, business groups, sales groups and more!
So take advantage of these five methods of prospecting.
You could literally focus on any one of them and generate plenty of prospects for you to talk to if you build your business on a part time basis.
Best of all, most of them require no financial investment to use for prospecting purposes.
Why Split Testing Your Ads Is The Short-Cut To Network Marketing Success! -By Terri Stallcop
When I first began affiliate marketing using capture pages that were created by people who knew what they were doing, I thought I had arrived! Surely network marketing success was around the corner.
My first experience was finding out from Ann Sieg's program that I could post a free classified ad with great "copy." Affiliate programs write ads with "copy" that sells and give affiliates permission to copy their "copy." Cool.
So I started posting ads, using Ann Sieg's ad examples and her capture pages. If someone clicked on my ad, it would take them to her capture page.
Who knew!
And if they filled out her form, I would get the lead for my network marketing business.
Wow!
And the really big deal was the people who clicked, opted-in, became a lead AND bought her eBook from me!
Split Testing - And the Winner Is...
I wanted to know why some people clicked on my ad, some signed up and some even bought from me, actually from Ann Sieg because I was still just copying good "copy."
I had found my favorite website to place classified ads, meaning the site that gave me the best results. I remembered in her eBook, The Renegade Network Marketer, Ann Sieg mentioned that her ad examples had been tested and proved to have high opt-in rates and conversion rates. I had no clue what that meant.
I just began to notice things and then make a few changes to see what would happen.
I was learning my stats, the "metrics" of internet marketing.
I began to notice who and where people:
Saw my ad (# views or impressions)
Clicked on it (click through rate)
Signed up (opt-in rate)
And bought the eBook! (conversion rate)
I was just having FUN posting ads and watching to see which ones received the most traffic and which ones received the most clicks, etc.
I had no idea that I had discovered the FUN-damental short-cut to internet network marketing success!
I was split testing and didn't even know it!
How Do You Split Test?
Split testing has been around since the early 1900's in the marketing industry. The way publishers would sometimes test the title choices for a book was to publish the book on a small scale, half the books with one title and half with another. The book title that "sold" the most became the title of the book.
How to find your winning ads isn't as easy as it sounds but it is very easy to get started. Begin split testing by going to two free classified ad websites and post two ads for split testing at both sites. Test Ad(a) against Ad(b) both places.
Do this small scale pilot split testing for free. When you have a winner, you can more confidently spend a little at the best site. You are split testing the two websites as well.
For example - put these two ads (or two of your own) on two free classified ad websites:
a) Renegade University - Get Endless Prospects Chasing You - Paying You To Work With Them! - one of your RU referral links.com (an RU capture page)
b) Renegade University - Attract Prospects To You. Take It To The Next Level! Click here - the same RU referral link.com
Then just throw away or delete the loser, keep the winner. Wash, rinse, and repeatJ
Split Test Again by Refining Your Ads Even More
Repeat the process only this time on just one site, the winning website. Post the winning ad twice but make a tiny change on one of them. In our example, change the title a little on one to say "Enroll free at Renegade University." The two ads should be exactly the same except one has the tiny change in the title.
How Do You Know When You Have A Winner? Know Your Metrics!
With your classified ads, the title that gets the most traffic does not necessarily win. To find the real winner, we have to look at more than just traffic.
What if Ad(a) had 100 views and 7 clicks but only one person filled out the form, one person opted in?
100 views (100 views or impressions)
7 clicks (click through rate 7/100 = 7%)
1 signed up (opt-in rate 1/7=14%)
But Ad(b) with only 25 views and 5 clicks, two of the five people who clicked on Ad(b) also signed up!
25 views (25 views or impressions)
5 clicks (click through rate 5/25=20%)
2 signed up (opt-in rate 2/5=40%)
We have a clear winner! The one with the least amount of traffic actually won!
Why?
Because our goal is targeted traffic; traffic that will most likely result in generating free leads for our network marketing business.
The reason for any capture page is to get people to fill out the form. They can only do that by clicking on our ad.
If you're a student of Renegade University, Magnetic Sponsoring, or Building on a Budget, then you are undoubtedly in the process of churning out a bunch of content for the web, which is exactly what I'm busy with. One problem I've had as I'm building my web of content is keeping track of how I'm promoting my site, blog, hub, or lens.
Anyone that is involved in attraction marketing knows the importance of bookmarking, backlinking, and supporting every piece of content they create.
For example, maybe you create a new master Squidoo lens. You're going to want to let people know about it, by either telling them, or linking to it so that it ranks high in the search engines.
So maybe you Digg it and share the Digg with your friends.
Then you're going to want create a few articles and post them to your blog, Hubpages, ezinearticles, and other article directories. After you do that, you're probably going to bookmark it from sites like del.icio.us, furl, and stumbleupon.
But don't forget, you're also going to want to Digg the hub and the blog. Then you'll want to bookmark those 2 articles with del.icio.us, furl, and stumbleupon too. And you better remember to alert your twitter, facebook, and myspace friends too!
Whew! Did I forget anything? Probably! There are so many social sites and avenues to use to do this that it can get extremely confusing in a hurry! You can write it down, put it in a spreadsheet, or you could use this great free tool that I recently found at bubbl.us.
Bubbl.us is a really cool site that allows you to create little pages that look like flow charts or organization charts. You start out by creating a "bubbl" and name it whatever you want, for example "Renegade Master Lens". Then, you create another bubbl for the blog post, one for the hub, and another for the Ezine article, and attach them all to the Lens bubble. You do this as you create them, and you start getting a picture of what your web of content for this particular article looks like.
Next, you create a bubbl called "Digg" and draw a line from it to the lens, the hub, and the blog post. You do the same with del.icio.us, furl, and stumbleupon. Soon you've got this big graphical representation of your promotion.
The bubbls are easily dragged about and you can zoom in or out to focus on a particular area. Then, you can save it, and add to it as you promote more and more, which may be done over a period of days, weeks, or months.
It's pretty neat, and super easy to use. It's a simple concept, but sometimes those are the best. It's been a huge amount of assistance to me, as I tend to have a lot of trouble staying organized, and I need all the help I can get. I strongly suggest getting over to bubbl.us and giving it a try!
For a long time one of the major disadvantages to marketing
online was the inability to generate local 
Network marketers make great distributors to recruit into your
business. However the biggest challenge is that most network marketing
distributors simply don't have the slightest clue how to
