Even distributors that heavily promote traditional network marketing strategies see value in using email marketing to supplement their efforts.

Email Marketing to Build Customer Relationships

As a multi-level marketing distributor that uses attraction marketing, email marketing plays a vital role in your overall marketing strategy because it is your primary method of communication with prospects.

It doesn't make sense to call each and every prospect because, if you are generating the amount of prospects you should be once you have attraction marketing down, you will have way too many prospects than you could possibly call.

A better approach is to use email marketing to pre-build the relationship with prospects for you. This way when you do decide to start calling some of the prospects, they will already know who you are.

In most cases they will actually be HAPPY to get your call because you have already built up a relationship with them.

In many cases you won't have to call them at all because the prospect will call you!

In email marketing it is a good idea to include your phone number in your emails and invite your prospects to call you.

Some prospects may try to recruit you. That's a perfect opportunity to decline and share with them the proper way to recruit multi level marketing distributors using an attraction marketing strategy like you are using.

Other prospects will see you as a leader and will want to communicate with you personally.

Earning Affiliate Commissions Through Email Marketing

Email marketing is also an opportunity to generate affiliate commissions. These are additional income streams you can receive regardless of whether or not a particular prospect joins you in your network marketing opportunity.

There are two ways you can use email marketing to generate affiliate marketing commissions.

The first technique is to include a link to an affiliate product or service. The product should offer something of value to a distributor that is involved in multi-level marketing.

If that distributor clicks on your link and purchases the program you will be paid an affiliate marketing commission for your recommendation.

The second technique is to include a link to a content page that offers value to a distributor involved in multi-level marketing.

Maybe you might create a content page on Squidoo about attraction marketing. You can email that page out to your prospects.

Your Squidoo page comes with affiliate links already built in. When a prospect purchases one of the products made available you earn a commission for making the recommendation for that product.

If you own a blog, you can email out a good blog post from your blog. Your blog should also include affiliate links so that you can get paid if the prospect clicks on and purchases those items as well.

Email Marketing Strategies from Marketing Merge

If all of this is new to you, don't worry, it's very simple to do once you get the hang of it.

At Marketing Merge we offer step-by-step tutorials that walk you through the entire process of setting up an email marketing system to put to work on your behalf for your business.

Email marketing is a very powerful strategy to use in your multi-level marketing business.

It allows you to generate additional leads for your primary network marketing business.

It allows you to create an additional income stream separate from your multi-level marketing business.

It also allows you to establish powerful relationships with contacts in the industry while at the same time leveraging yourself and your efforts.

Contents at a Glance

1. Email Marketing as a Means to Attract More Prospects While Earning Affiliate Commissions
2. Using an Autoresponder: The Benefits for Your Network Marketing Business

Find Related Topics

There are a number of benefits to using the internet as a means of prospecting. One of the most powerful internet tools is the use of an autoresponder.

Follow-Up Fortunes

We have a saying in the network marketing industry that "the fortune is in the follow-up."

However, if you are working this business properly, you should get to the point where you cannot follow-up with all of your prospects effectively without the help of some type of tool.

If your only tool for follow-up is the telephone, you will indeed miss out on good prospects.

Perhaps the timing wasn't right when you first contacted a prospect, but now they are ready to get started. You won't know that unless you have a way to contact them again.

Once you have a prospecting funnel of hundreds, or even thousands of prospects, there's simply not enough time in the day to call everyone once, let alone multiple times.

Autoresponder Emails

This is one of the major benefits of an autoresponder program. If you have the email addresses of all of your prospects you can load them right into an autoresponder program.

You can prepare a series of emails that go out to each prospect over a certain time interval. This way the prospects you don't have time to call will at least get emails from you.

Some autoresponder systems even allow you to manage your prospects based on email response.

You can track which prospects open your emails and which ones click on the links within your emails.

This way as you prioritize your follow-ups. First priority goes to the people who click on links inside your emails. Second priority goes to the people who open your emails and last priority to the people who don't open your emails.

Broadcast Emails

Another benefit to autoresponders is the ability to send out a broadcast email to the entire database of prospects.

How is this beneficial? Let's say your company just released a new prospecting call. You can send a quick email to all of your prospects letting them know about the new prospecting call.

Some auto responder systems even allow you to send emails to certain parts of your database only. You can send emails only to people with a certain area code or that live in a certain state.

This allows you to do region specific marketing. For instance, if one of the major leaders in your company is going to a specific area, you can send out an email to all your prospects who live in that area.

Monetization — Making Money Even When the Prospect Doesn't Join

Not every prospect of yours is going to get started with you in the network marketing business.

If you don't use an autoresponder system, there's no way for you to monetize these prospects. However if you have an autoresponder system, there are a number of ways you can monetize prospects even though they decide not to get started with your business opportunity.

One of the best ways to monetize is to use affiliate programs and promote them to your prospects. There are a number of affiliate programs that your prospects may respond to as opposed to your network marketing business opportunity.

For example, a number of prospects that respond to business opportunities are not interested in network marketing. You can promote non-network marketing business opportunities to your list.

Some prospects aren't looking for a business at all. They are actually looking for a job. Therefore you can promote affiliate programs of companies that offer job placement services.

Other prospects have already started a business. Therefore you can offer affiliate programs that help business owners grow an existing business.

If they are already involved in network marketing, there are a number of good training and resources that you can promote to your prospects.

Your autoresponder easily and efficiently allows you to keep track of the varying interests and needs of your prospects and customize your promotions to specifically meet those needs.

If you are currently not using an autoresponder to grow your business, you should. You are missing out on a tremendous opportunity to recruit more distributors and even make money on prospects that decide not to join you in your network marketing business opportunity.

Contents at a Glance

1. Email Marketing as a Means to Attract More Prospects While Earning Affiliate Commissions
2. Using an Autoresponder: The Benefits for Your Network Marketing Business

Find Related Topics