However, always being fascinated by network marketing (and that means reading about all those people who were making six figure monthly incomes), I must admit, it challenged and intrigued me.

So much so, that I decided to roll up my sleeves and not dwell on my failures.  Instead, my approach was to be thankful for those failures and accept them as part of a valuable learning curve, which has helped me move forward.

My experiences also made me very compassionate to others who were failing in their network marketing business.

My first goal was to find a mentor who was successful in network marketing.  After researching the Internet, I discovered Ann Sieg, author of The Renegade Network Marketer. 

She had not yet written her now wildly successful book when I first met her, but she was learning the secret to attracting prospects and converting them into a duplicating downline.

Ann Sieg was the first good news I had heard in a long time!

The Consultative Approach

I called Ann and she provided me a complimentary consultation on my network marketing business.  To my surprise and delight, Ann never once tried to put me in a position of feeling like I was a ‘number' or a prospect during this consultation.

In fact, Ann did something very unusual.  She asked me questions about my needs, wants, and desires and let me talk.  I did 80% of the talking on that first call!  Ann was listening and determining how she could provide a solution to me for my biggest challenges in network marketing.

Several months later, when the time was right for me, I went to Ann and asked to join her network marketing team.  Here is the key!  I went to Ann and asked if I could be part of her team!  Ann had now attracted an extremely qualified prospect and converted me through her consultative approach.

I joined Ann Sieg's team and trained for a short time under Ann's guidance, and then I started implementing the consultative approach with my prospects.  In a surprisingly short time, my downline started rapidly growing. 

The reason for my immediate success in my new network marketing business was not that my particular MLM was any better, but because I began to listen to what my prospects had to say. 

I incorporated the consultative approach to convert pre-qualified leads into a team.  I was positioning myself as a consultant instead of a salesman, just as Ann had taught me to do.

The consultative approach is a method of interacting with a prospect in order to determine a prospect's challenges and then providing a solution to meet those challenges.  The solution is my network marketing product or opportunity. 

I had to learn how to assess my prospect's needs and to determine how I could provide a solution and at the same time, give value to my prospect.

Another important factor was that I had to learn how to build credibility within the first 15 seconds of talking with my prospect, and then quickly establish a trusting relationship.  Almost as important as this initial contact was an understanding that it is essential to follow up with my prospect. 

But there is a secret to the follow up. 

The secret is to ask the prospect for a commitment to action.  It's a skill that must be learned, but it is not difficult to do.

In fact, the very first week that I started applying the consultative approach and my follow up strategies, I was able to sign up four people into my MLM.

And then, my MLM just kept growing and I kept signing, sometimes as many as three people in a DAY.  In just over a year, I personally sponsored nearly 100 people into my MLM business, and my downline sponsored more than 200 more people, all while I continued to work another full time business!

A Guide for Duplication

My focus turned to teaching and training my downline this approach, taking them away from the traditional old-fashioned way of selling, and placing them in a comfortable position to pick up a telephone and contact a lead confidently and expertly.

Now, I am a highly motivated person, but motivating others was a different story. 

How could I convince my downline to get into the right kind of consistent weekly action to build a downline line that produced cash flow and residual income? 

As it turned out, my actions and success motivated them to try.  I became a mentor to my team!  I discovered that most network marketers are highly motivated to succeed, but they often do not have the upline support to teach and train them how to achieve results. 

My downline began asking me what exact steps I was taking to sign so many new people into my MLM.  That's when I realized, I needed a step-by-step guide to teach and train my team to duplicate my exact actions.

Not only could my personal downline benefit from this guide, but all of Ann Sieg's team too.  (That is the incredible part of being part of a team – we can share our tools and resources with each other.)  I also taught Ann's Small Group Coaching for nine months by role-playing with her team members so they could also learn the consultative approach.

My personal step-by-step guide included my telephone scripts, emails to my prospects, content for greeting cards, a marketing plan, a consultation guide, and more. 

As I watched my downline succeed and the team grow and realized how powerful these tools were, I brainstormed and thought how I could use this step-by-step guide to further benefit my team and network marketers throughout the world.

I had watched Ann Sieg launch her ebook and within just a year, build a huge downline of network marketers.  Her book, The Renegade Network Marketer, became a lead source for her own team.

Watching my mentor's success snowball into a multi-million dollar a year business, made me realize it was possible for me and my team to do the same. 

I wanted my downline to be successful in their network marketing business, and I knew the power of an exponentially growing downline and residual income. 

I also realized I could help network marketers worldwide.

I invited several members of my own team to work with me and take my original step-by-step guide and expand on it in a book form.  My goal was three-fold:

Help all network marketers, especially those who did not have a mentor or a team to duplicate; Provide my team a product to independently market, earn an income, further position themselves as experts, and create a lead flow for themselves and their own teams; and Create an affiliate book that could provide cash and a lead flow to an entire downline, team, and network marketers worldwide.

Thus, How to Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing was born!

More than six months of my time and literally hundreds and hundreds of hours have been poured into this ebook to make it a clear cut, easy to follow, step-by-step guide for other network marketers.

Seven of my team members, now co-authors of this book, each have their own unique ebook.  By unique, I mean each ebook contains their personal affiliate links, otherwise the content in each ebook is exactly the same.  These authors could now independently market and promote this powerful tool to attract extremely qualified leads, as well as earn front end income (by selling the ebook) and back end income (through their affiliate commissions).

But this ebook does not just benefit the authors.  Far from it! 

How to Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing

I learned from Ann Sieg that most network marketers fail because they lack the business and marketing skills to create a cash flow.  I set out to provide a solution so that struggling network marketers could learn important skills, like the highly effective consultative approach, and at the same time use the ebook as a lead and income generating resource.

This ebook can be used for your own success in three vital areas:

First, it's a lead flow source. 

You are able to contact people who have purchased the ebook and provide a complimentary consultation to them.  Using the consultative approach you have the skills necessary to convert these qualified leads into a duplicating downline.  My bonus section of the ebook provides my entire Consultation Guide and Marketing Plan for you to use and provide to your own prospects, so the duplication continues.

Secondly, it's a cash flow source. 

When you promote and sell How To Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing, you can generate a cash flow by earning 50% of the profits on every sale. 

By reinvesting back into your business, you now have a budget to build and grow your MLM business using the best marketing tools and Internet strategies available to network marketers (many of which are covered in detail in the ebook).  Of course, the Renegade University walks us through training tutorials that are explicit and easy to follow to implement these strategies.

Third, it's a tool, not just for my team, but for YOUR team. 

This ebook allows you to leverage your own time, which becomes extremely important as your business experience exponential growth.  If you do not have the foundation for duplicatable training, all your hard work will be wasted.  By using this ebook as an instruction manual, your downline has every single step available to duplicate you.  Your team will have instructions on how to:

• Create a powerful Internet presence and attract qualified leads
• Convert leads using the consultative approach
• Maintain a client base using proven customer retention strategies and tactics
• Establish multiple streams of income through affiliate marketing

Fourth, it's a tool and resource for ANY network marketer.

I consult with network marketers all over the world.  The Internet gives all of us an opportunity to build relationships and earn money if we know how to use the most effective tools and resources that are available.  This ebook can be an instruction manual, lead generating guide, or cash flow resource no matter what MLM a network marketer is promoting and no matter where they live in the world.  You have the ability to join the affiliate program and market this ebook all over the globe.

Attract, Consult, Convert, Duplicate

Many variables go into creating a successful network marketing business.  If your goal is to succeed in your network marketing business, I urge you to: 

• Learn the skills to attract pre-qualified leads through Inter-network marketing
• Convert those leads to a duplicating and exponentially exploding downline using the consultative approach that uncovers their needs and provides a win-win situation for you and your prospect
• Build upon multiple sources of income to create a cash flow for reinvesting into your business and not placing all your ‘eggs into one basket'
• Teach your downline to duplicate and to do the same

Watch for a new category of tutorials in the Renegade Professional, where I will teach and train you how to use the consultative approach in your own network marketing business. 

I will be sharing all of my own techniques and performing role playing in these tutorials, and further expanding on all of the variables that make the consultative approach so rewarding to your bottom line profit margin. 

All of my personal tools, including my Consultation Guide, Marketing Plan, telephone scripts, are part of the huge bonus system of materials that come with the purchase of How to Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing. How to Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing

An entire chapter had been devoted to the consultative approach, along with other resources to provide all the tools necessary to learn this skill.

Join me in Renegade Professional as I train you how to build your MLM business using the same powerful techniques that Ann Sieg personally taught me.  These are the same skills I am teaching my growing team, and you can teach yours. 

The power of duplication really works. 

As my friend, mentor, and upline Ann Sieg says, "To Your Success!"

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